Simisola “Simi” Ogunleye Popularly Known As SIMI Shared on her Twitter How Being Versatile Has Affected Artistes Creating and Branding.
Simisola “Simi” Ogunleye is a Nigerian singer, songwriter and actress. She started her career as a gospel singer, releasing her debut studio album in 2008, titled Ogaju. She gained prominence in 2014 after releasing “Tiff”, a song that was nominated for Best Alternative Song at The Headies 2015
She addressed how the audience and music pressurize artistes to deviate from their sounds.
She wrote below:-
“I think one of the most trying things Naija artistes deal with is that we’re mostly catering to the same audience. We don’t want to have to, but the structure of the industry makes it inevitable. We expect the same people to like Rap, street music, soul, pop, indie. It’s strange.
“Strange for the audience cos they keeping fucking around with ur preference. You expect everyone to please you. Zlatan and Johnny Drille. Strange for the artist cos they keep fucking around with ur creativity. You expect everybody to like your music. A waste of time.
“So when I see someone tell an artist “you’re monotonous”, it amuses me. Most of the legends are monotonous. Unless they don’t have a sound. Imagine Fela doing hiphop today and RnB tomorrow. lol. Or Whitney Houston – Soul today, akpala tomorrow.
“It’s why I take very few “music pundits” seriously. lol. But I don’t think it’s anyone’s fault. It is what it is. So we learn to be versatile. Because it serves us. Right now, it serves us. The game is the game. But at least, know that it’s game.”
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